which are traditionally less connected with less reliable internet connectivity. The winners were from smaller towns of India like Guwahati, Amreli, Patiala, Jagdalpur, Jabalpur etc.25% increase in unique viewer participation over 2012 summer season – a dramatic result, achieving Disney’s objective of attracting new viewers.40% increase in total viewership participation over the 2012 summer season – a participation level unheard of in the kids segment.This was first ever interactive LIVE game-play on television enabled through a unique zero cost to participant’s engagement mechanism: The first ever LOYALTY campaign on television, creating advanced 1-on-1 relationships with viewers. Keeping participation easy, fun and voluntary, this enabled the creation of a fan base that could be explored by Disney at any time. At the close of the program, kids were invited to give Disney permission to be contacted for future Disney programmes. New users from the referral program were similarly rewarded. Utilizing patent-pending Friend Referral platform, users could also gain points by referring friends to play. New users also encountered a personalized first time experience, different from repeat users. This created the incentive for users to play and win on a daily basis. The winners would be flown to Disneyland in a specially created Disney aircraft. Users with the most points at the end of the day were eligible to win a trip to Disneyland. In response to their toll-free calls to the number on the airplane, users received, based on their preference a SMS or voice interface detailing their new points and their total tally. One winner will be chosen each day, over the period of 30 days with the winners and their families can join the winners for going to Hong Kong Disneyland Resort for a wonderful two day Disney experience.
Whoever spots the plane for the maximum number of times per day earn the maximum number of points and at the end of each day and the highest scorer will be announced as the winner on Disney Channel.
JET SET GO DISNEY FREE
Here Children should accumulate points each time they spot the aircraft on Disney Channel by dialing a toll-free number flashing on the screen, absolutely free of cost and leaving a missed call. “the aircraft wrap is a unique way to quite literally take one’s brand to the sky. Along with celebration of #JetSetGo, Disney Channel also took to the skies by wrapping a Jet Airways aircraft in Disney favorite characters Mickey and friends. The contest was run throughout the month of May 2013 on Disney Channel and gave kids and their families plenty of chances to enter.
Disney Channel associated with India’s premier international airline Jet Airways, they teamed up to give kids and their families a special opportunity to win a magical all-expenses paid trip to the “ Happiest Place on Earth”, Hong Kong Disneyland. Disney Channel the best entertainment destination for kids and families across India has begun its one of the initiative “#JetSetGo”. This saw the implementation of a campaign that resulted in rich, loyal engagement with the Disney Channel for 100% of users with zero barriers.
JET SET GO DISNEY TV
Going beyond the simple voting mechanisms of TV channels, Disney Channel Jet Set Go 2013 campaign invited viewers to participate in an interactive and toll-free gamified experience of the channel. It sought to be the most exciting place for kids in the summer of 2013 through increased viewer activation, new viewership, and viewer loyalty. Approach by Walt Disneyĭisney channel targeted viewers between the ages of 4 to 14 during the most competitive season for their attention the summer season. The Walt Disney Company incorporates best-in-class business standards as a key pillar of its business practices.
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